Online Reputation Services | Best Online Reputation Management Tools in 2019
Written by: Adam
August 10th, 2018
Table of Contents
Don’t take it from us, take it from our very satisfied clients.
Online Reputation Management Services for Business
Tools and Strategies of Online Reputation Management
Enable Google Alerts
Invest in a Quality SEO Consultant
Routinely Monitor Your Brand’s Online Presence
Review Your Current Business Listings
Learn How to Use Google Analytic
Utilize Safe Search Options Your Browser Has Built-in
Compare Your Rankings to Your Competitors of Popular Keywords SERPs
Respond to Negative Reviews Reward Positive Comments
Work to Generate Positive Reviews
Spend More Time on Social Media
Create Branded Content (Videos, Ads, Flyers, Etc)
Combating Negative Articles with Online Reputation Management Services
Why Reviews Can Be the Best Online Reputation Management Service
Request a Free Consultation
How Reviews Influence Your Online Reputation
Online Reputation Management Services for Individuals
Mugshot Removal and Background Report Cleaning
When Applying to Jobs
How NetReputation.com Works
Request a Free Consultation
Get to Know What Online Reputation Repair is and Why It’s Beneficial
Are you looking for a backup plan in case your brand encounters a crisis it cannot overcome alone?
Welcome to the world of online reputation management services. Have you created your reputation management plan yet?
By implementing the most up to date tools and strategies you can control the search results on Google, Bing, and/or Yahoo for any keywords you desire. Here at NetReputation.com, we work with a large network of media partners to ensure we over saturate the internet with nothing but positive information about you, or your company.
Finally, get rid of pesky negative news articles and promote your brand in a positive light. Although you should be cautious about selecting the right online reputation management services, we make it easy for you at NetReputation.
Don’t take it from us, take it from our very satisfied clients.
Online reputation management services are beginning to become more prevalent in today’s business world. Moreso, ORM services are now a must-do for individuals. Ensuring that your web presence is positive is the
In this digital era, there are many ways to improve your presence online and to better optimize yourself or your business. There are many ways to manage your online reputation, the hardest question is where to begin. By hiring a reputation management company like NetReputation you can easily unburden yourself from many headaches.
ORM handles how you are perceived online by others. What is your online reputation?
There are many Online reputation services available to the general public. It is important to read reviews and obtain testimonials before you make any decision. Optimizing yourself online can be as easy as resizing a few images on your website.
Consumers are becoming smarter day by day, on top of this, consumers are turning to the internet to answer all of their buying questions.
That is why it is imperative that you act quickly to fix negative impacts and boost the positive content about yourself or your business.
With over a decade of experience in Online reputation services, we have perfected the way in which negative information is removed or hidden. While still promoting new relevant and positive information online.
Nowadays your online reputation is what matters the most, it is how the world sees you.
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Online Reputation Management Services for Business
When reviewing your business and how it appears online there are many useful tools you can use. For starters, consumers are drifting more and more to review platforms. The technique of providing a good service and relying on word-of-mouth marketing is slowly fading.
Companies need to look for new innovative ways to market to consumers (i.e. Paid ads or social media). One negative news article online has devastating effects on your performance and sales.
If you look into the Yelp Metrics you will see there are over 74 million unique users every single month. Imagine how many potential customers decided not to use your service or purchase your product after seeing a negative review or even worse no reviews at all. Consumers making purchasing decisions based on the feedback of others.
When individuals are shopping online or looking for a solution you need to appear first. 91% of Google visitors never look past the first page, so you can create as much content as you’d like but if it lacks quality you are simply wasting your time.
Many businesses these days need online reputation management services to manage their media presence. You would be surprised at what a single daily post could be for your brand loyalty.
By building a following online (via Instagram or Facebook, etc.) you will already have buyers lined up for any new goods or services.
Tools and Strategies of Online Reputation Management
Over the past decade, NetReputation has perfected our methods of removing negative information from the internet through the use of online reputation management services. These solutions range from the following options:
- Suppression on Google, Bing, and Yahoo
- Outright removal of content
- Public relations campaigns
- Social media management
- SEO solutions
- We can even redesign your website to give it a more responsive feel that looks great on mobile devices.
Without further ado, here are our top choices for the best online reputation management services and tools you can start implementing today with or without the help of professional online reputation management services. We are always here to assist if you cannot figure it out.
We pride ourselves on integrity and customer satisfaction. If you have any questions about the solutions and ORM services listed below please email us at support@netreputation.com.
Enable Google Alerts
One of the most efficient and free ways to track the reputation of your brand online is through the use of Google Alerts.
If you are not familiar with this application it is implemented by Google to assist users on tracking their name online. By entering the name of your business, the names of your executives and popular keywords you will receive automated email notifications when that desired keyword or your brand’s name appears on a third-party website.
By receiving instant notifications you are then able to respond accordingly rather it be a negative post or a positive review! Tools such as Google alerts keep you on your toes so you never miss anything. The internet is home to millions of websites, Google Alerts allows you to keep tabs on them all within seconds.
Click this link to set up your first Google Alerts campaign. Don’t forget to add “NetReputation” so you can stay up-to-date with our new promotions and service offerings!
Invest in a Quality SEO Consultant
SEO, otherwise known as Search Engine Optimization is the process of working to improve your brand’s overall visibility online.
This process is highly recommended due to the simple fact that if your potential customers cannot find you on Google your company is essentially nonexistent.
Search engine optimization is an unpaid way of ensuring your blog articles and main service offerings are available to your audience on the first few pages of Google. If you can position your brand on the first page you have a great chance of generating more site traffic. 90% of Google users never venture past the first page.
SEO is a must for every business that works online and page one on Google is your holy grail. Learn more about why every business needs online reputation management in order to succeed.
Routinely Monitor Your Brand’s Online Presence
Besides the use of Google Alerts make sure that you are actively checking on Google for new articles about your company.
There is always a possibility that a negative article about your brand has misspelled the name of your business.
We recommend once a week that you simply search on Google, Bing, and Yahoo for your company in as many ways as possible. Think of how a typical consumer would search not how you want them to. Be honest with yourself. Type in search queries such as:
- “Is [your brand’s name] legitimate
- Does [your brand’s name] have good reviews
- Is [your brand’s name] reputable
- Case studies for {your brand’s name]
- Bad reviews for [your brand’s name]
By doing this you can get a deeper understanding of how your clients feel about you.
More importantly, if you notice something that one of your competitors is ranking for but you are not, you now know what you can focus on. Mimic your competitors, do not copy. By mimicking the efforts of a similar brand you are more likely to see results because if it is working for them it must work for you.
The only except to this would be copying site like Forbes.com or Inc.com as these sites hold tremendously high authority in Google’s eyes and you will most likely not outrank them. So stay in your lane, there are millions of Google searches a day, you can find something people are searching for and fill that gap with new content before anyone else does!
Review Your Current Business Listings
Business listings are the best way to expand your exposure and total visibility online. Just because a majority of the population may use Yelp, that does not mean there are not 1,000 people a month using sites like Angie’s List or other popular sites.
More importantly, business listings are able to answer some questions for your potential customers in a matter of a few clicks. Show them your reviews, address, service offerings, prices, hours of operation, phone numbers and much more…
Depending on your industry type the following options may vary, however here is a list of the Top 10 business listings your brand should be featured on for optimal performance online.
- Google My Business
- G2Crowd
- TrustPilot
- YellowPages
- Apple Maps
- City Search
- Foursquare
- Facebook (Facebook Places)
- Yahoo Local
- Trip Advisor
Learn How to Use Google Analytic
Google Analytics is one of the many useful free online reputation management services that most site owner’s do not know how to use.
After integrating your Google Analytics tag into the header of your website you are then able to track referral traffic along with the typical behavior of your website visitors. You are always also to see where in the world (geographically) your website traffic is coming from.
Once a user lands on your website you are able to see click-by-click of what pages they visited, how long they spent on that particular page and whether or not if exited willingly or via an outbound link you included.
For more assistance on how to integrate your Google Analytics onto your website please watch this short video below:
Utilize Safe Search Options Your Browser Has Built-in
One of the most popular and safest ways to browse the web is via “Incognito Mode” if you use Google Chrome as your primary browser choice.
Since Google’s algorithm works to provide you with the most relevant results according to your search patterns, by search incognito you are presented with the raw organic results. These are untouched by your browsing cache or cookies.
In other words, this is how most SERPs would appear to a Google user that has never searched for your brand or related keywords in the past.
Compare Your Rankings to Your Competitors of Popular Keywords SERPs
Over many years of working in online reputation and search engine optimization, the one thing we learned is that you must stay ahead of your competition.
You can do this by searching Google, Bing, and Yahoo daily or weekly and compare your current positioning against those ranking above you. Once you located this information we recommend that you make a spreadsheet that you can reference at any point in the future.
Review those listings above yours and make sure your articles or pages are more content rich and generally more informative. One easy way to accomplish this is by writing long, in-depth articles and using a table of content (as we did in this article) to help users better navigate your page or blog article.
Nobody wants to scroll around for 5 minutes to find the answer to their questions, show your readers the main topics first.
Respond to Negative Reviews Reward Positive Comments
When you reply to negative reviews online it goes an extended way!
Negative reviews have become only too common in today’s digital world. Learning how reply to a foul Google review isn’t as straightforward as several would assume. An important statistic to remember is that 68% of all buying choices are supported by online reviews. additionally to the approach society is.
A client referral with a negative review is probably to be shared quite positive online reviews.
Read more on how to respond to negative reviews
Work to Generate Positive Reviews
There are various methods you can use to generate more positive reviews online. Fist and foremost would be to reach out days after purchase by either phone or email and simply ask them about their experience with your business. Although most of these requests go unanswered you may gain a few each month.
One of the most popular and effective ways to get previous visitors or customers to leave a review is by incentivizing them with a gift card. Here at NetReputation, we offer Amazon gift card for each positive review that is left on any review platform. Some of our clients can make up to $100 for leaving 10 reviews! If I was a consumer and I was offered this I would be leaving reviews all day!
As long as you make the offer mutually beneficial you should see an increase over time in the number of reviews you have.
Once you hit 100 reviews on Google My Business you are then “verified” as any of your articles or links within the results will have your star ratings underneath. This will make your link stand out over any competitors that are lacking in this department.
Reviews make your business successful, contact us to learn more about how you can get 10+ positive reviews every single month!
Spend More Time on Social Media
Businesses are not typically alerted to negative reviews/negative social media posts regarding their firms on platforms such as Facebook, Twitter, and Instagram. For this reason, you must make sure your marketing department or public relations team is actively monitoring these apps. As previously discussed, Google Alerts is an excellent way to make this easier.
Take the time to watch this short video on how building your social media presence will help your online reputation management efforts in the long-run:
Spend More Time on Social Media
Create Branded Content (Videos, Ads, Flyers, Etc)
When trying to differentiate your brand from your competitors, a very powerful tool is the utilization of branded content. This is content that only YOU control and if directly pointed at your brand, products and/or service offerings.
One easy step is to create an explainer video (such as the one below). This gives your prospective audience a glimpse into how your company operates and what you are about. Some of the best platforms to showcase your branded content are Facebook, Twitter, Instagram, and YouTube!
Enjoy our NetReputation explainer video, hopefully, it gives you some ideas on how you can create something similar for your brand!
Combating Negative Articles with Online Reputation Management Services
90% of the time if you are seeking an online reputation management services it is because an article is harming your business. Furthermore, the process of removing a negative article is quite simple. If the posting is defamatory or a blatant lie that may be automatic grounds for termination by Google.
Begin by conducting a thorough analysis of yourself or business online. Google your name or business’s name for starters. Figuring out every harmful site is a great start when pinpointing what is hindering your business’ productivity levels. Since you may not own some of the content the process for removal may take some elbow grease.
If you have not attempted to contact the source for removal options you need to. Researching online on sites like Domaintools.com is an excellent source for obtaining webmaster credentials.
A WHOIS search (if not private) will reveal the site owner’s name, address, phone number, and email. In most cases, a polite email including facts that discredit or falsify their article is where you need to start. Many webmasters will update, edit or remove an article if you can convince them that it is currently misleading or falsely reported.
Managing your online reputation is an art form. Making sure your consumers see you for who you really are and not what one individual thought of you is key. Given all of the possibilities that your customers are searching you must be on your toes and ready to adapt if the market pivots. Any action or decision your company makes is more than likely going to appear online.
NetReputation offers a FREE CONSULTATION that will show you any and all negative posts online.
Why Reviews Can Be the Best Online Reputation Management Service
68% of online purchases are based on online reviews. Furthermore, with the way society is, a negative experience online by a customer is more likely to be shared more than a positive one. Therefore, it pays to take the time to inspect your online reviews. Negative reviews can definitely hurt your business.
The good news is there are ways that you can hide, fix, or completely remove negative reviews legally. You don’t even need to pay an expensive company to get the job done in the case that the website or customer won’t remove the negative review. In most cases, you won’t need to hire a lawyer to have negative reviews removed.
You can also attempt to “flag” a negative review if the reviewer does not comply and remove it themselves.
When handling negative reviews it is important that you respond in a timely and polite manner. Most review platforms allow you to respond to customer reviews. It doesn’t matter if the review is unjustified, responding will show potential consumers that you care about the service you provide.
It is not uncommon for reviewers to amend or even take down their initial negative comments because you reached out to solve their problem. In addition, many studies have shown that if you make amends with a ‘bad reviewer’ they are more likely to be return customers.
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How Reviews Influence Your Online Reputation
On the bright side, there are many options available when it comes to online reputation management services pertaining to handling bad reviews. It is important to reiterate that responding to disgruntled clients or guests have many benefits. By responding to a bad review online you are telling your potential clients or new visitors that you are here to help.
Giving the impression that you are genuine and striving to provide the best possible service.
The Power Of Search Results
Online Reputation Management Services for Individuals
When dealing with an individuals reputation there are fewer factors to worry about. Making the move to hire a company that specializes in online reputation management services should be at the top of every operation teams agenda.
There are many factors that can influence your reputation online for the better, however, there are also many mistakes people make that are detrimental to their success. The most important or most concerning them would be the presence of internet slander online.
Internet slander is when a defamatory or false statement that is harmful to someone’s reputation. For the most part, a simple email to the webmaster will have that article removed.
However, there are certain circumstances especially in the mugshot publication industry where an email will not suffice.
Mugshot Removal and Background Report Cleaning
When taking a deeper look at the “dark web” you will start to see how many websites existing online and the plethora of services that are provided. One in particular (to revisit) is the mugshot publication industry.
There are about 300+ websites online that will retrieve public records (i.e. arrest details, mugshots, background information, etc.) and publish the content online. Some may think, “well it is public information so anyone can find it either way” and you are correct.
However, when it comes to removing the information since these sites have legally published it you may have to pay them for any removals. Here is a short list of mugshot websites that currently exist:
- BustedMugshots.com
- BustedNewspapers.com
- Mugshots.com
- Arrests.org
- Jail.com
- FindMugshots.com
If you are searching for an arrest record online. Start by visiting Google and typing in the individual’s name along with the word ‘arrest’. For example, if your name is John Smith, type “John Smith arrest” into Google. By including the quotation marks you are limiting the research to that exact match, excluding another that does not reference an arrest.
When Applying to Jobs
Utilizing online reputation management services is crucial when it comes to looking for a new job or even moving to a new home. If an individual has damaging content online they may be less likely to get a call back for an interview.
Think of it from the perspective of the company, would you hire someone to work in sales (or any B2C position) that has a mugshot on Google? Probably not.
Hiring individuals with criminal records can work if they are qualified however there are many risks companies take so they tend to avoid these applicants.
Consequently enough, even if an arrest has been thrown out of court or expunged many websites will still have the negative article displayed unbeknownst to you. The worse thing imaginable is to walking into an interview only to have them question you about a mugshot you were unaware of.
Do yourself a favor before you apply and thoroughly research yourself online. Be unbiased and act like you never heard of yourself before. What impression do you give off? Are the search results positive? Make sure you are appearing in a way you approve of and that truly represents you as a person.
If you have limited content online about you try creating social media accounts such as Facebook, Instagram, and LinkedIn. If you can successfully master the way you marketing yourself, everything else will fall into place.
