When reviewing your business and how it appears online there are many useful tools you can use. For starters, consumers are drifting more and more to review platforms. The technique of providing a good service and relying on word-of-mouth marketing is slowly fading.

Companies need to look for new innovative ways to market to consumers (i.e. Paid ads or social media). One negative news article online has devastating effects on your performance and sales.

If you look into the Yelp Metrics you will see there are over 74 million unique users every single month. Imagine how many potential customers decided not to use your service or purchase your product after seeing a negative review or even worse no reviews at all. Consumers making purchasing decisions based on the feedback of others.

When individuals are shopping online or looking for a solution you need to appear first. 91% of Google visitors never look past the first page, so you can create as much content as you’d like but if it lacks quality you are simply wasting your time.

Many businesses these days need online reputation management services to manage their media presence. You would be surprised at what a single daily post could be for your brand loyalty.

By building a following online (via Instagram or Facebook, etc.) you will already have buyers lined up for any new goods or services.

SEO, otherwise known as Search Engine Optimization is the process of working to improve your brand’s overall visibility online.

This process is highly recommended due to the simple fact that if your potential customers cannot find you on Google your company is essentially nonexistent.

Search engine optimization is an unpaid way of ensuring your blog articles and main service offerings are available to your audience on the first few pages of Google. If you can position your brand on the first page you have a great chance of generating more site traffic. 90% of Google users never venture past the first page.

SEO is a must for every business that works online and page one on Google is your holy grail. Learn more about why every business needs online reputation management in order to succeed.

Utilizing online reputation management services is crucial when it comes to looking for a new job or even moving to a new home. If an individual has damaging content online they may be less likely to get a call back for an interview.

Think of it from the perspective of the company, would you hire someone to work in sales (or any B2C position) that has a mugshot on Google? Probably not.

Hiring individuals with criminal records can work if they are qualified however there are many risks companies take so they tend to avoid these applicants.

Consequently enough, even if an arrest has been thrown out of court or expunged many websites will still have the negative article displayed unbeknownst to you. The worse thing imaginable is to walking into an interview only to have them question you about a mugshot you were unaware of.

Do yourself a favor before you apply and thoroughly research yourself online. Be unbiased and act like you never heard of yourself before. What impression do you give off? Are the search results positive? Make sure you are appearing in a way you approve of and that truly represents you as a person.

If you have limited content online about you try creating social media accounts such as Facebook, Instagram, and LinkedIn. If you can successfully master the way you marketing yourself, everything else will fall into place.